Start-ups & Innovation

New ventures, unusual business ideas

Start-ups & Innovation

Got a Business Idea You've Never Tried? Here's How to Test It Without Betting the House

Thinking about starting a business in Cambridgeshire? Discover how to test an idea, find potential customers and avoid spending a fortune before making your first sale.

The Business Idea That Sounded Bonkers — Then Became Airbnb

Would you have invested in a business built around sleeping in strangers' homes? The Airbnb story reveals why unusual ideas can become serious opportunities.